25/09/2009

50 most innovative companies


very usa-centric...but good insights from Fast Company magazine.
worth to take a look at the sub-categories winners

11/09/2009

New Thinking About Consumer Marketing

"Customers take longer to find a solution than we think. Companies tend to focus on their initial contact with customers, believing that shoppers’ experience with a product or service begins when they walk into a store or visit a Web site.
In fact, their journey begins much, much earlier. The easy availability of information on the Internet today allows customers to form opinions from countless sources. Conversations on Facebook, e-mail, and discussion boards steer consumers well before companies have had a chance to pitch their product or service."

06/09/2009

Should Youtube charge its users?

possible (and curious) way to monetize youtube - charge a “nominal fee” to people to upload videos to YouTube if the video isn’t appropriate for advertising.

02/09/2009

music and media - 2 industries strugling


50.000 helicopter views on music and media/advertising industries' challenges ahead.

powerfull infografy on music media/business evolution.

31/08/2009

new media using old-media criteria...




worth to read article at Tom peters' blog

26/08/2009

back to school @ social networks

how to motivate customers interaction (and build relation) without being intrusive?

#1 the article with pertinent questions



25/08/2009

Why 'Cheap' May Really Be Expensive

Cheap-paradigm arrived at consumer electronics and sometimes (it seems) customers tend to forget natural laws. As my grand-father António used to say, we can't harvest tomorrow if we don't throw seeds and nurture the camp today...

this are not his words - but idea is similar ".. when a company continues to advance innovation in leaps and bounds through investment in R&D, or environmental compliance, or product quality, don’t be surprised that their products are priced appropriately. After all, ideas cost money. For companies, ideas and innovation are an investment for higher returns."

he also liked the expression "nothing is for free"....

worth reading this post at ZDnet.com