Tech2Persuade

"Customers take longer to find a solution than we think. Companies tend to focus on their initial contact with customers, believing that shoppers’ experience with a product or service begins when they walk into a store or visit a Web site.

In fact, their journey begins much, much earlier. The easy availability of information on the Internet today allows customers to form opinions from countless sources. Conversations on Facebook, e-mail, and discussion boards steer consumers well before companies have had a chance to pitch their product or service."

-- Jeneanne Rae, "New Thinking About Consumer Marketing"

Should Youtube charge its users?

2009-09-06T23:23:00.003+01:00

possible (and curious) way to monetize youtube - charge a “nominal fee” to people to upload videos to YouTube if the video isn’t appropriate for advertising.

music and media - 2 industries strugling

2009-09-02T16:58:00.005+01:00

50.000 helicopter views on music and media/advertising industries' challenges ahead.

powerfull infografy on music media/business evolution.

new media using old-media criteria...

2009-08-31T19:14:00.005+01:00

worth to read article at Tom peters' blog

back to school @ social networks

2009-08-26T14:56:00.005+01:00

how to motivate customers interaction (and build relation) without being intrusive?

#1 the article with pertinent questions

#2 our humble approach

Why 'Cheap' May Really Be Expensive

2009-08-25T10:46:00.003+01:00

Cheap-paradigm arrived at consumer electronics and sometimes (it seems) customers tend to forget natural laws. As my grand-father António used to say, we can't harvest tomorrow if we don't throw seeds and nurture the camp today...

this are not his words - but idea is similar ".. when a company continues to advance innovation in leaps and bounds through investment in R&D, or environmental compliance, or product quality, don’t be surprised that their products are priced appropriately. After all, ideas cost money. For companies, ideas and innovation are an investment for higher returns."

he also liked the expression "nothing is for free"....

worth reading this post at ZDnet.com

all brands are niche brands

2009-08-24T18:52:00.004+01:00

curious approach at s+b, that reflects paradigms shifting: from mass market to "each customer is a customer"; from market share to mind share

Starbucks - the road less traveled (again?)

2009-08-19T00:37:00.004+01:00

BusinessWeek has an in depth piece on Howard Schultz. Not only does he still visit 25 stores a week, but he prefers the feedback he gets that way to focus groups' input, regardless of the mega-scale of the business now. Interesting to know how new concept store begun: by asking a few employees how they'd compete with Starbucks.

media survival ... again

2009-08-11T00:22:00.002+01:00

recurring theme in tech blogosphere

Who needs newspapers when you have Twitter?

2009-07-30T12:23:00.003+01:00

Chris Anderson interviewed by Salon.com discusses the Internet's challenge to the traditional press.

personal highlights: trust(full) sources; convenience (push vs. pull - look for or being hited byinfo?); depth

best (and obvious but difficult to implement?) practices

2009-07-29T15:13:00.004+01:00

eMarketer analysis of a marketingSherpa's survey on social media best practices

secrets revealed?

2009-07-27T19:49:00.007+01:00

just found this 5 tips from former apple marketeer.

so - where's the secret?

it's in company DNA or it's just a well implemented mktg campaign?

it's in customer centric aproach (vs. product centric on most tech companies)? but does that explains all the hype/cool factor?...

reinvenção da imprensa?

2009-07-27T18:12:00.004+01:00

paper vs online bizmodel - curious aproach at buzzMachine

comments also worth to read, like this "As for journalism. The problem is not to reinvent journalism. Now that it has been freed from its role of filling the space between the ads, it might just be able to take on it’s role as the critical voice our democracy needs."

the obvious step: social networks in all devices

2009-07-22T09:58:00.004+01:00

Xbox Live will get an update that will allow you to connect to Facebook directly from your console.That unlocks all sorts of possibilities—sharing scores with Facebook friends, challenging buddies to online games, making photo albums of in-game screenshots, etc.

good (and tasty) social media mktg campaign

2009-07-21T15:38:00.004+01:00

A Californian winery is announcing the winner of their six-month contest for wine lifestyle correspondents - titled "really good job". The campaign is a terrific example of how social media marketing can generate tremendous buzz, brand loyalty, and publicity.

marcas e inovação

2009-07-21T12:49:00.006+01:00

a propósito de marcas A vs. marcas próprias e da guerra aberta no mercado espanhol

vem a propósito the old "survival of the fitest" story e neste novo paradigma dominado pela grande distribuição relembro uma parábola sobre inovação / risco investimento médio prazo:

"A researcher wanted to know why nearly all barns are painted red. So he asked the farmers and they said it takes a lot of paint and red paint is cheapest. So then he asked the paint makers, why is red paint cheap to make and they said because we sell so much of it"

... resumindo... ou somos a marca de tinta vermelha que mais resiste à chuva, ou a tinta (sem marca) mais barata, ou a marca (líder) de confiança...

everybody wants to rule the world...

2009-07-20T10:53:00.006+01:00

wired magazine wrote in 2004 (after google's IPO):

"For all their differences, the two companies have a lot in common - Microsoft looks at Google and sees its own past, full of promise. Google looks at Microsoft and sees the future—a swaggering company that dominates the tech landscape"

from pcworld:

Google hopes to do for the notebook what Apple has done with the iPhone: revolutionize the wireless industry by creating a Chrome OS device married to a source for apps like the iTunes App Store

online behaviour

2009-07-17T14:43:00.005+01:00

3 very interesting articles, from McKinsey quarterly, e-marketeer and wired, about online behaviour: consumer motivations, social rules and consequences on companies.

google's chromeOS...again

2009-07-15T15:26:00.003+01:00

too early annoucement or just a clever way to start surfing the subsidized (free?) 3G netbook wave?

balmer is starting to get nervous... maybe it's time to buy a new surfboard...

facebook - the hidden history

2009-07-15T11:10:00.004+01:00

besides sexual motivations, another nice case of unplanned innovation. Bottom line: sex and accidents still make the world spin ;-)

"Accidental Billionaires: The Founding of Facebook: A Tale of Sex, Money, Genius and Betrayal"

Do Friends Influence Purchases in a Social Network?

2009-07-13T18:46:00.005+01:00

interesting paper from HBS.

2 background themes: purchase influence and monetization/business model of social networks

my answer: maybe, but more and more decision is made at point of sale

rummors from apple-land: netbook or tablet or MID?

2009-07-13T15:45:00.005+01:00

or iPod touch GS? (giant and stylish ;-)?

at this statge let's forget about apple's online RP wom machine...

thinking only about product - what's the target?

it's about price, form factor or usage model??

free (again...)

2009-07-13T15:12:00.006+01:00

One year and half after first dissertation on the mater, Chris Anderson (wired editor and author of "long tail") summarizes hiw new book: "free" paradigm and impact of abundancy on tech industry.

Question behind: by offering comoditized tech who will support costs of innovation?

ChromeOS - opensource on netbooks and MID's within 1 year?

2009-07-10T00:01:00.006+01:00

google's strategy behind this annoucement;

too early to gain mind share before Win7?

msft's kind-of (pre)answer: gazelle

edit: after all gazelle seems to be a research project.

RIP - Joost TV - 2006-2009

2009-07-09T20:40:00.003+01:00

p2p paradigm didn't worked on webTV... internet has changed with broadband and smart-networked TV sets...

Collection of blog quotes on effectiveness of social media advertising

2009-06-26T01:34:00.002+01:00

"In the end, selling clicks and traffic when people don't want to click or navigate the Web will inevitably fail." - Joe Marchese, MediaPost

"Despite the fact that social media advertising has yet to hit its stride and is taking some lumps for low click rates when compared to high pageviews, it will succeed." - Rich Ord, WebProNews

"Money can’t buy you love. It just doesn’t work — at least not anymore in an era where we’re getting better at ignoring the marketers obsessed with interrupting us." - Andy Sernovitz, SmartBlog on Social Media

"Incorporating social media advertisements with social media networking practices can give more impressions to the companies' targeted users as well as a channel for users to connect with the company they trust." - Dana Larson, Top Rank blog

"Any marketer worth their salt knows the value of setting up a social media advertising campaign..." - Heather Lutze, TechJournal South

"Forrester Predicts Huge Growth for Social Media Marketing" - Forrester Research - Marketing Pilgrim blog post

Customer decision behaviour in the digital age

2009-06-26T01:17:00.005+01:00

who is changing faster? producers, providers, channel/stores or customers?

very pragmatic analisys from McKinsey Quarterly

(Premium Membership required, but audio article available)

google paradigm shift

2009-05-25T10:06:00.004+01:00

todas as empresas alguma vez enfrentam o seu rubicão...

perspectiva interessante do Sr. Sclobe sobre as mudanças e a forma das grandes empresas sw se adaptarem

Google TV ads

2009-05-25T00:49:00.003+01:00

o google tb concorre com agências meios tradicionais na venda espaço em TV. Novidade está nas cadeias TV americanas que está a angariar para sua rede de venda (CBS, MSNBC,...)

iPhone - (also) an advertising platform

2009-05-19T14:29:00.004+01:00

it's not about making calls or suf web - iPhone is also emerging as game console and mobile advertising media

Convergência digital - flop #724 MediaCenter extender PC/Xbox/TV

2009-05-18T16:00:00.004+01:00

Mais uma crónica de uma morte anunciada à nascenca... too complex... poorly implemented...

adapt or die!!!

2009-05-13T12:31:00.004+01:00

2 very good examples about survival of the fittest on the new media ecosystem:

online-media micropayments and r esearch about marketers new challenges

windows 7 on netbooks: msft's next big challenge

2009-04-21T17:15:00.006+01:00

how to upsell and simultaneously keeping a foot in the emerging (mini-NB's) market (without jeopardizing the new OS)?

I'm curious to see how MS will find balance ...and also how market will react.

o esplendor da convergência digital (part II)

2009-03-02T20:30:00.003Z

já tinhamos falado da convergência PC + TV, surgem agora potenciais players (de peso) no campo da convergência PC + telefone

the netbook effect (part IV)

2009-03-02T13:46:00.007Z

to understand how netbook product category was created you can read this article at wired magazine

historical detailed aproach but misleading present and future perspectives (prices are not that diferent anymore; usa market perspective only; cloud computing will not be the holy grail)

also liked to highlight a very interesting comment that explains why innovation (paradigm) should be always the priority:

I remember a story from business school. A researcher wanted to know why nearly all barns are painted red. So he asked the farmers and they said it takes a lot of paint and red paint is cheapest. So then he asked the paint makers, why is red paint cheap to make and they said because we sell so much of it.

This same feedback loop will start to affect software. Users only use these n features - so ditch the other features. Then users will only use those n features because they are all that is offered. When you pay $$$ for photoshop you are subsidizing the bleeding edge users. You are overpaying for features you don't use. But someone is using those features and they are the ones breaking boundaries. When the mass of customers stop using the software, the software maker will simplify. This then leaves the innovators with no software. Pretty soon everybody has a red barn.

netbook effect is starting to be measured (part III)

2009-01-23T16:28:00.004Z

netbook has changed IT industry paradigm (built by MSFT and Intel). is there a way to turn-back?

let's look at AMD and MSFT perspectives

previous posts: part I and part II

location, location, location! (again)

2009-01-22T00:23:00.002Z

10 cool location-apps picked by Wired magazine:

location-aware phones and apps now deliver the hidden information that lets users make connections and interact with the world in ways they never imagined. The future is here and it's in your pocket.

social networks of the future - your Car

2009-01-21T23:44:00.003Z

AdAge interviews Ford executive on how the car will soon become a social network hub and node. ... specially if you forgot your mobile phone at work...

Linkedin integrates with IBM’s Lotus

2009-01-21T23:40:00.002Z

LinkedIn’s partnership with IBM which extends it’s social graph info to Lotus collaboration and community suite.

Why is this important? It means that workers can now connect with people outside of work to get jobs done

easy way to define gammer segmentation

2009-01-20T16:18:00.004Z

microsoft (trying) to drive digital convergence (again)

2009-01-20T10:01:00.003Z

new tentative with windows 7... will msft succeed (this time) to bring windows to living-room?

5 Ways the Cellphone Will Change How You Listen to Music

2009-01-20T00:01:00.004Z

interesting post at Wired blog:

"The portable music revolution has only been with us for a few years, but we may already be on the cusp of the another paradigm shift: With smartphones"

Marketing in 2009 (free eBook)

2009-01-19T23:35:00.006Z

free eBook written by 12 "digital and social media marketers" about their execution imperatives for 2009. There are some diferent aproaches and fresh thinking inside so... is worth to read.

netbook effect is starting to be measured (part II)

2009-01-18T23:41:00.002Z

sooner or latter, we are starting to find out damages on IT ecosystem (i.e. wintel paradigm)...

By the midpoint of this year we'll be able to assess the damage the Netbook craze has done to traditional notebook revenues.

future of mobile mktg - location, location, location!

2009-01-16T00:05:00.004Z

info by "the register". worth to read:

the US Patent & Trademark Office recently published a flurry of Apple patents related to location-based services. Taken as a whole, however, they underline Apple's ongoing efforts to enhance location services in its mobile devices - especially the iPhone and iPod touch.

the real digital revolution - customer empowerment!

2009-01-15T01:20:00.002Z

maybe too provocative and exagerated, but still an interesting view

the begginers guide on mobile advertising

2009-01-15T00:37:00.004Z

interesting articles and tips - recommended for begginers mobile marketers

dell on twiter - innovating web mktg

2009-01-14T23:55:00.006Z

while most are still evaluating, dell is allready rocking and reaches 1st million

well, 1 million is not much (for dell revenue) but it still shows:

a) the power of twitter to generate leads and/or sales/pre-sales campaigns (via micro-segmentation)

b) the innovation of such companies to dig-out all possible channels to improve their sales and bottom-line

[update. 2 years after dell started using this new media/channel, we can find how-to-use-twiter-to-communicate e-book. Learn how to get started and how to start using it to generate leads, media coverage, or simply get feedback from your customers]

Microsoft partners with Quattro for mobile advertising

2009-01-13T12:24:00.004Z

refocus from HW war (almost lost in the US...) to devices content (software and mobile mktg)

hi-tech @ retail store

2009-01-13T09:45:00.004Z

Over the next few years, digital in-store advertising will transform the consumer shopping environment and the advertising industry. s+b analyses how marketers are using digital and video technology to reach shoppers at the moment that matters most.

um filão a ser descoberto

2009-01-09T19:17:00.009Z

os códigos de barras nos telemóvéis já são uma tecnologia massificada no Japão - na publicidade offline e online, como meio de pagamento (e-wallet) e, imagine-se, até pelas autoridades - a ver foto anexa é o "carimbo" no meu passaporte ao entrar no país ;-)

agora a microsoft aponta baterias para este enorme filão que abre possibilidades ilimitadas:

Consumer Use: Users can download the free Microsoft Tag reader application to their Internet-capable mobile device with camera, launch the reader and read a tag using their phone’s camera. Depending on the scenario, this triggers the intended content to be displayed, data to be integrated, e-mail to be sent and so on.
· Users can instantly connect to related content, such as a movie trailer, mobile TV and video clips, event details, exclusive discounts, or a map with directions — automatically downloaded to their cell phone. There is no longer a need to remember and type out long URLs.
· With a tag on a business card, others can automatically upload contact details on their phone just by reading the tag.
· Anyone can create a tag using a PC. Adding a tag to a vCard automatically links information to a site, blog or profile on Facebook, MySpace, LinkedIn or other social networks.
Publisher Use: Microsoft Tag helps publishers connect with customers in new ways and gives access to analytics that can inform marketing strategies. With Microsoft Tag, marketers can create unique brand experiences and enable more effective and efficient decisions about marketing spending, in ways that include the following:
o Broad applicability of the Microsoft Tag solution. Microsoft Tag can link to multiple content types, including the Web, vCards, SMS, e-mail, calendars, mapping, social applications, coupons and promotions.
o Create viral buzz. Content exposed to the customer through the use of Microsoft Tag can be shared easily with others.
o Analytics. Microsoft Tag allows publishers to see which tags are being read when and where, with detailed impression activity via the Microsoft Tag campaign management site at http://www.microsoft.com/tag.
o Size. Artwork can be as small as a 5/8-inch square, no matter what content the tag links to.
o Reliability. Publishers can feel confident that Microsoft Tag has implemented a technology that gives a dependable lock and decode rate.
o Visual appeal. Tags are colorful and integrate well with the majority of color collateral.

facebook usado no conflito em Gaza

2009-01-09T17:36:00.011Z

novo cenário de guerra e/ou nova arma de arremesso?

no doubt: a web 2.0 está a mudar o mundo tal como o conhecíamos.

mobile video - the next app to go mainstream?

2009-01-09T15:09:00.009Z

Nielsen research says "2009 will be the year of mobile video"

“In 2008 marketers spent a lot of time looking at mobile apps and the mobile Web. Mobile video will be more important this year than last.”

but...

“Mobile video is still overall too expensive for subscribers.What we outline in this study is that the cost must go down while at the same time it is key to make more content available.”

true.

hi-tech ou tech-less?

2009-01-09T14:55:00.003Z

keep it simple - just focus on what's essential.

a new (personal development) guru on stage...

os 7 trabalhos do (outro) Steve

2009-01-08T17:52:00.007Z

what Robert Scoble expects from Balmer's keynote at CES:

1. Introduce Windows 7 to us and make it seem a LOT cooler than Vista. Not a hard job, for sure, but he needs to nail it. This is job #1 for him this year.
2. Assure its partners that people will buy computers and its mobile phones in 2009. Next week I’ll be walking around with executives from Best Buy to find out if what Steve said resonated. BestBuy and other retailers are feeling tons of pain right now due to the economic downturn. Can Ballmer offer them any hope?
3. Demonstrate how Microsoft is pushing into new markets. It’s rumored to be bringing out a new version of Sync for automobiles at CES, for instance.
4. Explain why Microsoft Office is still the tool for workers to use, even going into 2010. In a year where entire ecosystems and Google and Salesforce and other companies are gunning for Microsoft (Adobe and Cisco are expected to make announcements for office workers in the next few years). Microsoft is being pressured for both price and functionality. Will Office 14 resonate? A lot will have to do with Ballmer’s big moment.
5. Explain how Microsoft will remain relevant to the living room. At the IFA show (Europe’s Consumer Electronics Show in Berlin) last year I was at the Panasonic press conference where they showed off Google’s YouTube running on one of their 50-inch screens. That is not a good trend for Microsoft who hopes to be able to bring its services into the living room.
6. Show how Microsoft will stay on the mobile leader’s table. Right now they are threatened with being kicked off by Apple, RIM, and Nokia to make room for upstart Google. What Ballmer says and shows next week will determine whether Microsoft has a decent position in 2010 or is seen as a has been.
7. Excite developers. Not just the ones who were using Visual Basic back in 1993, either. They need to get developers to switch their attention from Facebook and iPhone and the web and back to its stuff. Can Ballmer do it? It’ll take a lot more than dancing around on the stage screaming "developers, developers"

Netbook effect is starting to be measured

2009-01-08T15:41:00.007Z

# what we allready knew: netbook concept is not fiting customer expectations (assuming he's buying a mini-cheap-notebook)

# what we expect would happen: netbook is not good for IT companies - specially not good to Wintel. Now we can stop guessing...

CES: Toshiba blurs the line between TV and PC

2009-01-08T15:16:00.008Z

"true" digital convergence is coming!

o melhor viral de 2008

2009-01-07T18:46:00.008Z

Um excelente exemplo de como se pode usar e adaptar uma grande ideia/campanha.

na equipa do (quase) Senhor Presidente estavam alguns gurus em social networking e web marketing (que por estarem na sombra, possibilitaram que Obama tenha ganho o galardão de marketer do ano)

O resultado foi o que se conhece.

O segredo esteve em criar uma comunidade que acreditasse.

e-Book: The Best & Worst of the Mobile Web. A panel of top mobile marketers share their winners and sinners

2009-01-07T18:31:00.005Z

Just discovered this nice/quick reading / free e-book, full of advices for mobile marketers.

Download pdf at http://mobithinking.com/white-papers/best-and-worst-of-the-mobile-web/?mm_newsletter_IMU

Will the mobile phone really eat the PC?

2009-01-07T17:44:00.003Z

Michal Mace at Mobile Oportunity explains why the mobile phone isn’t necessarily going to replace the computer where it regards becoming the primary way to access the Internet.

In my opinion the perspective is not the best one: question should be "when and how will use wich devices?". It's about "AND" and not "OR"

Cisco reforça social networking

2009-01-07T16:10:00.003Z

Cisco will kick off the Consumer Electronics Show here by announcing Eos, a hosted software platform that allows media and entertainment companies to create, manage and grow online communities (from

Novo livro David Allen

2009-01-07T12:12:00.006Z

Já estou a ler o novo livro do David Allen, Making it All Work: Winning at the Game of Work and the Business of Life.

Desta vez faz uma abordagem mais realista e abrangente que a versão original GTD/Getting Things Done. Recomendo vivamente - o livro e a metodologia!

[update] nice review em http://www.thesimpledollar.com/2009/01/04/review-making-it-all-work/

Eight business technology trends to watch

2009-01-07T09:51:00.005Z

Estudo da McKinsey aponta 8 tendências tecnológicas que prometem revolucionar a forma de gerir negócios, talento e inovação nas empresas.

Managing relationships

Distributing co-creation; Using consumers as innovators; Tapping into a world of talent; Extracting more value from interactions

Managing capital and assets

Expanding the frontiers of automation; Unbundling production from delivery

Leveraging information in new ways

Putting more science into management; Making businesses from information