crowdsourcing - hype, myth or just (testing) de-unionization of agencies?

food for thought about crowdsourcing on marketing:

Ad-Age: Unilever's So-Called Crowdsourcing

Forbes: Crowds don't innovate--individuals do.

Should Youtube charge its users?

possible (and curious) way to monetize youtube - charge a “nominal fee” to people to upload videos to YouTube if the video isn’t appropriate for advertising.