crowdsourcing - hype, myth or just (testing) de-unionization of agencies?

food for thought about crowdsourcing on marketing:

Ad-Age: Unilever's So-Called Crowdsourcing

Forbes: Crowds don't innovate--individuals do.

os gurus cá do burgo

2 boas entrevistas ao "i"

Pedro Bidarra: "As audiências são um embuste"

Pedro Pina "Quero saber o que as pessoas pensam, a que sítios vão"

music and media - 2 industries strugling

50.000 helicopter views on music and media/advertising industries' challenges ahead.

powerfull infografy on music media/business evolution.

all brands are niche brands

curious approach at s+b, that reflects paradigms shifting: from mass market to "each customer is a customer"; from market share to mind share

media survival ... again

recurring theme in tech blogosphere

Who needs newspapers when you have Twitter?

Chris Anderson interviewed by Salon.com discusses the Internet's challenge to the traditional press.

personal highlights: trust(full) sources; convenience (push vs. pull - look for or being hited byinfo?); depth

reinvenção da imprensa?

paper vs online bizmodel - curious aproach at buzzMachine

comments also worth to read, like this "As for journalism. The problem is not to reinvent journalism. Now that it has been freed from its role of filling the space between the ads, it might just be able to take on it’s role as the critical voice our democracy needs."

marcas e inovação

a propósito de marcas A vs. marcas próprias e da guerra aberta no mercado espanhol

vem a propósito the old "survival of the fitest" story e neste novo paradigma dominado pela grande distribuição relembro uma parábola sobre inovação / risco investimento médio prazo:

"A researcher wanted to know why nearly all barns are painted red. So he asked the farmers and they said it takes a lot of paint and red paint is cheapest. So then he asked the paint makers, why is red paint cheap to make and they said because we sell so much of it"

... resumindo... ou somos a marca de tinta vermelha que mais resiste à chuva, ou a tinta (sem marca) mais barata, ou a marca (líder) de confiança...

online behaviour

3 very interesting articles, from McKinsey quarterly, e-marketeer and wired, about online behaviour: consumer motivations, social rules and consequences on companies.

google paradigm shift

todas as empresas alguma vez enfrentam o seu rubicão...

perspectiva interessante do Sr. Sclobe sobre as mudanças e a forma das grandes empresas sw se adaptarem 

adapt or die!!!

2 very good examples about survival of the fittest on the new media ecosystem:

online-media micropayments and research about marketers new challenges 

location, location, location! (again)

10 cool location-apps picked by Wired magazine:

location-aware phones and apps now deliver the hidden information that lets users make connections and interact with the world in ways they never imagined. The future is here and it's in your pocket.

5 Ways the Cellphone Will Change How You Listen to Music

interesting post at Wired blog:

"The portable music revolution has only been with us for a few years, but we may already be on the cusp of the another paradigm shift: With smartphones"

Marketing in 2009 (free eBook)

free eBook written by 12 "digital and social media marketers" about their execution imperatives for 2009. There are some diferent aproaches and fresh thinking inside so... is worth to read.

netbook effect is starting to be measured (part II)

sooner or latter,  we are starting to find out damages on IT ecosystem (i.e. wintel paradigm)...

By the midpoint of this year we'll be able to assess the damage the Netbook craze has done to traditional notebook revenues.

hi-tech @ retail store

Over the next few years, digital in-store advertising will transform the consumer shopping environment and the advertising industry. s+b analyses how marketers are using digital and video technology to reach shoppers at the moment that matters most.

mobile video - the next app to go mainstream?

Nielsen research says "2009 will be the year of mobile video"

 “In 2008 marketers spent a lot of time looking at mobile apps and the mobile Web. Mobile video will be more important this year than last.”

but...

“Mobile video is still overall too expensive for subscribers.What we outline in this study is that the cost must go down while at the same time it is key to make more content available.”

true.

Eight business technology trends to watch

Estudo da McKinsey aponta 8 tendências tecnológicas que prometem revolucionar a forma de gerir negócios, talento e inovação nas empresas.

Managing relationships

Distributing co-creation; Using consumers as innovators; Tapping into a world of talent; Extracting more value from interactions

Managing capital and assets

Expanding the frontiers of automation; Unbundling production from delivery

Leveraging information in new ways

Putting more science into management; Making businesses from information