free (again...)

One year and half after first dissertation on the mater, Chris Anderson (wired editor and author of "long tail") summarizes hiw new book: "free" paradigm and impact of abundancy on tech industry.

Question behind: by offering comoditized tech who will support costs of innovation?

ChromeOS - opensource on netbooks and MID's within 1 year?

google's strategy behind this annoucement;

too early to gain mind share before Win7?

msft's kind-of (pre)answer: gazelle

edit: after all gazelle seems to be a research project.

RIP - Joost TV - 2006-2009

p2p paradigm didn't worked on webTV... internet has changed with broadband and smart-networked TV sets...

Collection of blog quotes on effectiveness of social media advertising

"In the end, selling clicks and traffic when people don't want to click or navigate the Web will inevitably fail." - Joe Marchese, MediaPost

"Despite the fact that social media advertising has yet to hit its stride and is taking some lumps for low click rates when compared to high pageviews, it will succeed." - Rich Ord, WebProNews

"Money can’t buy you love. It just doesn’t work — at least not anymore in an era where we’re getting better at ignoring the marketers obsessed with interrupting us." - Andy Sernovitz, SmartBlog on Social Media

"Incorporating social media advertisements with social media networking practices can give more impressions to the companies' targeted users as well as a channel for users to connect with the company they trust." - Dana Larson, Top Rank blog

"Any marketer worth their salt knows the value of setting up a social media advertising campaign..." - Heather Lutze, TechJournal South

"Forrester Predicts Huge Growth for Social Media Marketing" - Forrester Research - Marketing Pilgrim blog post

Customer decision behaviour in the digital age

who is changing faster? producers, providers, channel/stores or customers?

very pragmatic analisys from McKinsey Quarterly

(Premium Membership required, but audio article available)

google paradigm shift

todas as empresas alguma vez enfrentam o seu rubicão...

perspectiva interessante do Sr. Sclobe sobre as mudanças e a forma das grandes empresas sw se adaptarem 

Google TV ads

o google tb concorre com agências meios tradicionais na venda espaço em TV. Novidade está nas cadeias TV americanas que está a angariar para sua rede de venda (CBS, MSNBC,...)

iPhone - (also) an advertising platform

it's not about making calls or suf web  - iPhone is also emerging as game console and mobile advertising media

Convergência digital - flop #724 MediaCenter extender PC/Xbox/TV

Mais uma crónica de uma morte anunciada à nascenca... too complex... poorly implemented...

adapt or die!!!

2 very good examples about survival of the fittest on the new media ecosystem:

online-media micropayments and research about marketers new challenges