marcas e inovação

a propósito de marcas A vs. marcas próprias e da guerra aberta no mercado espanhol

vem a propósito the old "survival of the fitest" story e neste novo paradigma dominado pela grande distribuição relembro uma parábola sobre inovação / risco investimento médio prazo:

"A researcher wanted to know why nearly all barns are painted red. So he asked the farmers and they said it takes a lot of paint and red paint is cheapest. So then he asked the paint makers, why is red paint cheap to make and they said because we sell so much of it"

... resumindo... ou somos a marca de tinta vermelha que mais resiste à chuva, ou a tinta (sem marca) mais barata, ou a marca (líder) de confiança...

everybody wants to rule the world...

wired magazine wrote in 2004 (after google's IPO):

"For all their differences, the two companies have a lot in common - Microsoft looks at Google and sees its own past, full of promise. Google looks at Microsoft and sees the future—a swaggering company that dominates the tech landscape"

from pcworld:

Google hopes to do for the notebook what Apple has done with the iPhone: revolutionize the wireless industry by creating a Chrome OS device married to a source for apps like the iTunes App Store

online behaviour

3 very interesting articles, from McKinsey quarterly, e-marketeer and wired, about online behaviour: consumer motivations, social rules and consequences on companies.

google's chromeOS...again

too early annoucement or just a clever way to start surfing the subsidized (free?) 3G netbook wave?

balmer is starting to get nervous... maybe it's time to buy a new surfboard...

facebook - the hidden history

besides sexual motivations, another nice case of unplanned innovation. Bottom line: sex and accidents still make the world spin ;-)

"Accidental Billionaires: The Founding of Facebook: A Tale of Sex, Money, Genius and Betrayal"

Do Friends Influence Purchases in a Social Network?

interesting paper from HBS.

2 background themes: purchase influence and monetization/business model of social networks

my answer: maybe, but more and more decision is made at point of sale

rummors from apple-land: netbook or tablet or MID?

or iPod touch GS? (giant and stylish ;-)?

at this statge let's forget about apple's online RP wom machine...

thinking only about product - what's the target?

it's about price, form factor or usage model??

free (again...)

One year and half after first dissertation on the mater, Chris Anderson (wired editor and author of "long tail") summarizes hiw new book: "free" paradigm and impact of abundancy on tech industry.

Question behind: by offering comoditized tech who will support costs of innovation?

ChromeOS - opensource on netbooks and MID's within 1 year?

google's strategy behind this annoucement;

too early to gain mind share before Win7?

msft's kind-of (pre)answer: gazelle

edit: after all gazelle seems to be a research project.

RIP - Joost TV - 2006-2009

p2p paradigm didn't worked on webTV... internet has changed with broadband and smart-networked TV sets...