todas as empresas alguma vez enfrentam o seu rubicão...
perspectiva interessante do Sr. Sclobe sobre as mudanças e a forma das grandes empresas sw se adaptarem
25/05/2009
Google TV ads
o google tb concorre com agências meios tradicionais na venda espaço em TV. Novidade está nas cadeias TV americanas que está a angariar para sua rede de venda (CBS, MSNBC,...)
19/05/2009
iPhone - (also) an advertising platform
it's not about making calls or suf web - iPhone is also emerging as game console and mobile advertising media
13/05/2009
21/04/2009
windows 7 on netbooks: msft's next big challenge
how to upsell and simultaneously keeping a foot in the emerging (mini-NB's) market (without jeopardizing the new OS)?
02/03/2009
o esplendor da convergência digital (part II)
the netbook effect (part IV)
to understand how netbook product category was created you can read this article at wired magazine
also liked to highlight a very interesting comment that explains why innovation (paradigm) should be always the priority:
This same feedback loop will start to affect software. Users only use these n features - so ditch the other features. Then users will only use those n features because they are all that is offered. When you pay $$$ for photoshop you are subsidizing the bleeding edge users. You are overpaying for features you don't use. But someone is using those features and they are the ones breaking boundaries. When the mass of customers stop using the software, the software maker will simplify. This then leaves the innovators with no software. Pretty soon everybody has a red barn.
23/01/2009
netbook effect is starting to be measured (part III)
netbook has changed IT industry paradigm (built by MSFT and Intel). is there a way to turn-back?
22/01/2009
location, location, location! (again)
10 cool location-apps picked by Wired magazine:
location-aware phones and apps now deliver the hidden information that lets users make connections and interact with the world in ways they never imagined. The future is here and it's in your pocket.
Subscrever:
Mensagens (Atom)
Mensagens
I remember a story from business school. A researcher wanted to know why nearly all barns are painted red. So he asked the farmers and they said it takes a lot of paint and red paint is cheapest. So then he asked the paint makers, why is red paint cheap to make and they said because we sell so much of it.