all brands are niche brands

curious approach at s+b, that reflects paradigms shifting: from mass market to "each customer is a customer"; from market share to mind share

Starbucks - the road less traveled (again?)

BusinessWeek has an in depth piece on Howard Schultz. Not only does he still visit 25 stores a week, but he prefers the feedback he gets that way to focus groups' input, regardless of the mega-scale of the business now. Interesting to know how new concept store begun: by asking a few employees how they'd compete with Starbucks.

media survival ... again

recurring theme in tech blogosphere

Who needs newspapers when you have Twitter?

Chris Anderson interviewed by Salon.com discusses the Internet's challenge to the traditional press.

personal highlights: trust(full) sources; convenience (push vs. pull - look for or being hited byinfo?); depth

best (and obvious but difficult to implement?) practices

eMarketer analysis of a marketingSherpa's survey on social media best practices

secrets revealed?

just found this 5 tips from former apple marketeer.

so - where's the secret?

it's in company DNA or it's just a well implemented mktg campaign?

it's in customer centric aproach (vs. product centric on most tech companies)? but does that explains all the hype/cool factor?...

reinvenção da imprensa?

paper vs online bizmodel - curious aproach at buzzMachine

comments also worth to read, like this "As for journalism. The problem is not to reinvent journalism. Now that it has been freed from its role of filling the space between the ads, it might just be able to take on it’s role as the critical voice our democracy needs."

the obvious step: social networks in all devices

Xbox Live will get an update that will allow you to connect to Facebook directly from your console.That unlocks all sorts of possibilities—sharing scores with Facebook friends, challenging buddies to online games, making photo albums of in-game screenshots, etc.

good (and tasty) social media mktg campaign

A Californian winery is announcing the winner of their six-month contest for wine lifestyle correspondents - titled "really good job". The campaign is a terrific example of how social media marketing can generate tremendous buzz, brand loyalty, and publicity.

marcas e inovação

a propósito de marcas A vs. marcas próprias e da guerra aberta no mercado espanhol

vem a propósito the old "survival of the fitest" story e neste novo paradigma dominado pela grande distribuição relembro uma parábola sobre inovação / risco investimento médio prazo:

"A researcher wanted to know why nearly all barns are painted red. So he asked the farmers and they said it takes a lot of paint and red paint is cheapest. So then he asked the paint makers, why is red paint cheap to make and they said because we sell so much of it"

... resumindo... ou somos a marca de tinta vermelha que mais resiste à chuva, ou a tinta (sem marca) mais barata, ou a marca (líder) de confiança...