new media using old-media criteria...

worth to read article at Tom peters' blog

back to school @ social networks

how to motivate customers interaction (and build relation) without being intrusive?

#1 the article with pertinent questions

#2 our humble approach

Why 'Cheap' May Really Be Expensive

Cheap-paradigm arrived at consumer electronics and sometimes (it seems) customers tend to forget natural laws. As my grand-father António used to say, we can't harvest tomorrow if we don't throw seeds and nurture the camp today...

this are not his words - but idea is similar ".. when a company continues to advance innovation in leaps and bounds through investment in R&D, or environmental compliance, or product quality, don’t be surprised that their products are priced appropriately. After all, ideas cost money. For companies, ideas and innovation are an investment for higher returns."

he also liked the expression "nothing is for free"....

worth reading this post at ZDnet.com

all brands are niche brands

curious approach at s+b, that reflects paradigms shifting: from mass market to "each customer is a customer"; from market share to mind share

Starbucks - the road less traveled (again?)

BusinessWeek has an in depth piece on Howard Schultz. Not only does he still visit 25 stores a week, but he prefers the feedback he gets that way to focus groups' input, regardless of the mega-scale of the business now. Interesting to know how new concept store begun: by asking a few employees how they'd compete with Starbucks.

media survival ... again

recurring theme in tech blogosphere

Who needs newspapers when you have Twitter?

Chris Anderson interviewed by Salon.com discusses the Internet's challenge to the traditional press.

personal highlights: trust(full) sources; convenience (push vs. pull - look for or being hited byinfo?); depth

best (and obvious but difficult to implement?) practices

eMarketer analysis of a marketingSherpa's survey on social media best practices

secrets revealed?

just found this 5 tips from former apple marketeer.

so - where's the secret?

it's in company DNA or it's just a well implemented mktg campaign?

it's in customer centric aproach (vs. product centric on most tech companies)? but does that explains all the hype/cool factor?...

reinvenção da imprensa?

paper vs online bizmodel - curious aproach at buzzMachine

comments also worth to read, like this "As for journalism. The problem is not to reinvent journalism. Now that it has been freed from its role of filling the space between the ads, it might just be able to take on it’s role as the critical voice our democracy needs."