very usa-centric...but good insights from Fast Company magazine.
worth to take a look at the sub-categories winners
25/09/2009
11/09/2009
New Thinking About Consumer Marketing
"Customers take longer to find a solution than we think. Companies tend to focus on their initial contact with customers, believing that shoppers’ experience with a product or service begins when they walk into a store or visit a Web site.
In fact, their journey begins much, much earlier. The easy availability of information on the Internet today allows customers to form opinions from countless sources. Conversations on Facebook, e-mail, and discussion boards steer consumers well before companies have had a chance to pitch their product or service."
-- Jeneanne Rae, "New Thinking About Consumer Marketing"
06/09/2009
Should Youtube charge its users?
possible (and curious) way to monetize youtube - charge a “nominal fee” to people to upload videos to YouTube if the video isn’t appropriate for advertising.
02/09/2009
music and media - 2 industries strugling
50.000 helicopter views on music and media/advertising industries' challenges ahead.
powerfull infografy on music media/business evolution.
31/08/2009
26/08/2009
back to school @ social networks
how to motivate customers interaction (and build relation) without being intrusive?25/08/2009
Why 'Cheap' May Really Be Expensive
Cheap-paradigm arrived at consumer electronics and sometimes (it seems) customers tend to forget natural laws. As my grand-father António used to say, we can't harvest tomorrow if we don't throw seeds and nurture the camp today...
this are not his words - but idea is similar ".. when a company continues to advance innovation in leaps and bounds through investment in R&D, or environmental compliance, or product quality, don’t be surprised that their products are priced appropriately. After all, ideas cost money. For companies, ideas and innovation are an investment for higher returns."
he also liked the expression "nothing is for free"....
worth reading this post at ZDnet.com
24/08/2009
all brands are niche brands
19/08/2009
Starbucks - the road less traveled (again?)
BusinessWeek has an in depth piece on Howard Schultz. Not only does he still visit 25 stores a week, but he prefers the feedback he gets that way to focus groups' input, regardless of the mega-scale of the business now. Interesting to know how new concept store begun: by asking a few employees how they'd compete with Starbucks.
11/08/2009
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