02/03/2009
o esplendor da convergência digital (part II)
the netbook effect (part IV)
to understand how netbook product category was created you can read this article at wired magazine
also liked to highlight a very interesting comment that explains why innovation (paradigm) should be always the priority:
This same feedback loop will start to affect software. Users only use these n features - so ditch the other features. Then users will only use those n features because they are all that is offered. When you pay $$$ for photoshop you are subsidizing the bleeding edge users. You are overpaying for features you don't use. But someone is using those features and they are the ones breaking boundaries. When the mass of customers stop using the software, the software maker will simplify. This then leaves the innovators with no software. Pretty soon everybody has a red barn.
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I remember a story from business school. A researcher wanted to know why nearly all barns are painted red. So he asked the farmers and they said it takes a lot of paint and red paint is cheapest. So then he asked the paint makers, why is red paint cheap to make and they said because we sell so much of it.