netbook effect is starting to be measured (part III)

netbook has changed IT industry paradigm (built by MSFT and Intel). is there a way to turn-back?

let's look at AMD and MSFT perspectives

previous posts: part I and part II

location, location, location! (again)

10 cool location-apps picked by Wired magazine:

location-aware phones and apps now deliver the hidden information that lets users make connections and interact with the world in ways they never imagined. The future is here and it's in your pocket.

social networks of the future - your Car

AdAge interviews Ford executive on how the car will soon become a social network hub and node. ... specially if you forgot your mobile phone at work...

Linkedin integrates with IBM’s Lotus

LinkedIn’s partnership with IBM which extends it’s social graph info to Lotus collaboration and community suite. 

Why is this important? It means that workers can now connect with people outside of work to get jobs done

easy way to define gammer segmentation

microsoft (trying) to drive digital convergence (again)

new tentative with windows 7... will msft succeed (this time) to bring windows to living-room?

5 Ways the Cellphone Will Change How You Listen to Music

interesting post at Wired blog:

"The portable music revolution has only been with us for a few years, but we may already be on the cusp of the another paradigm shift: With smartphones"

Marketing in 2009 (free eBook)

free eBook written by 12 "digital and social media marketers" about their execution imperatives for 2009. There are some diferent aproaches and fresh thinking inside so... is worth to read.

netbook effect is starting to be measured (part II)

sooner or latter,  we are starting to find out damages on IT ecosystem (i.e. wintel paradigm)...

By the midpoint of this year we'll be able to assess the damage the Netbook craze has done to traditional notebook revenues.

future of mobile mktg - location, location, location!

info by "the register". worth to read:

the US Patent & Trademark Office recently published a flurry of Apple patents related to location-based services. Taken as a whole, however, they underline Apple's ongoing efforts to enhance location services in its mobile devices - especially the iPhone and iPod touch.

the real digital revolution - customer empowerment!

maybe too provocative and exagerated, but still an interesting view

the begginers guide on mobile advertising

interesting articles and tips - recommended for begginers mobile marketers

dell on twiter - innovating web mktg

while most are still evaluating, dell is allready rocking and reaches 1st million 

well, 1 million is not much (for dell revenue) but it still shows: 

a) the power of twitter to generate leads and/or sales/pre-sales campaigns (via micro-segmentation)

b) the innovation of such companies to dig-out all possible channels to improve their sales and bottom-line

[update. 2 years after dell started using this new media/channel, we can find how-to-use-twiter-to-communicate e-book. Learn how to get started and how to start using it to generate leads, media coverage, or simply get feedback from your customers]

Microsoft partners with Quattro for mobile advertising

refocus from HW war (almost lost in the US...) to devices content (software and mobile mktg)

hi-tech @ retail store

Over the next few years, digital in-store advertising will transform the consumer shopping environment and the advertising industry. s+b analyses how marketers are using digital and video technology to reach shoppers at the moment that matters most.

um filão a ser descoberto

os códigos de barras nos telemóvéis já são uma tecnologia massificada no Japão - na publicidade offline e online, como meio de pagamento (e-wallet) e, imagine-se, até pelas autoridades - a ver foto anexa é o "carimbo" no meu passaporte ao entrar no país ;-)

agora a microsoft aponta baterias para este enorme filão que abre possibilidades ilimitadas:

Consumer Use: Users can download the free Microsoft Tag reader application to their Internet-capable mobile device with camera, launch the reader and read a tag using their phone’s camera. Depending on the scenario, this triggers the intended content to be displayed, data to be integrated, e-mail to be sent and so on.

· Users can instantly connect to related content, such as a movie trailer, mobile TV and video clips, event details, exclusive discounts, or a map with directions — automatically downloaded to their cell phone. There is no longer a need to remember and type out long URLs.

· With a tag on a business card, others can automatically upload contact details on their phone just by reading the tag.

· Anyone can create a tag using a PC. Adding a tag to a vCard automatically links information to a site, blog or profile on Facebook, MySpace, LinkedIn or other social networks.

Publisher Use: Microsoft Tag helps publishers connect with customers in new ways and gives access to analytics that can inform marketing strategies. With Microsoft Tag, marketers can create unique brand experiences and enable more effective and efficient decisions about marketing spending, in ways that include the following:

o Broad applicability of the Microsoft Tag solution. Microsoft Tag can link to multiple content types, including the Web, vCards, SMS, e-mail, calendars, mapping, social applications, coupons and promotions.

o Create viral buzz. Content exposed to the customer through the use of Microsoft Tag can be shared easily with others.

o Analytics. Microsoft Tag allows publishers to see which tags are being read when and where, with detailed impression activity via the Microsoft Tag campaign management site at http://www.microsoft.com/tag.

o Size. Artwork can be as small as a 5/8-inch square, no matter what content the tag links to.

o Reliability. Publishers can feel confident that Microsoft Tag has implemented a technology that gives a dependable lock and decode rate.

o Visual appeal. Tags are colorful and integrate well with the majority of color collateral. 

facebook usado no conflito em Gaza

novo cenário de guerra e/ou nova arma de arremesso?

no doubt: a web 2.0 está a mudar o mundo tal como o conhecíamos.

mobile video - the next app to go mainstream?

Nielsen research says "2009 will be the year of mobile video"

 “In 2008 marketers spent a lot of time looking at mobile apps and the mobile Web. Mobile video will be more important this year than last.”

but...

“Mobile video is still overall too expensive for subscribers.What we outline in this study is that the cost must go down while at the same time it is key to make more content available.”

true.

hi-tech ou tech-less?

keep it simple - just focus on what's essential. 

a new (personal development) guru on stage...  

os 7 trabalhos do (outro) Steve

what Robert Scoble expects from Balmer's keynote at CES:

1. Introduce Windows 7 to us and make it seem a LOT cooler than Vista. Not a hard job, for sure, but he needs to nail it. This is job #1 for him this year.
2. Assure its partners that people will buy computers and its mobile phones in 2009. Next week I’ll be walking around with executives from Best Buy to find out if what Steve said resonated. BestBuy and other retailers are feeling tons of pain right now due to the economic downturn. Can Ballmer offer them any hope?
3. Demonstrate how Microsoft is pushing into new markets. It’s rumored to be bringing out a new version of Sync for automobiles at CES, for instance.
4. Explain why Microsoft Office is still the tool for workers to use, even going into 2010. In a year where entire ecosystems and Google and Salesforce and other companies are gunning for Microsoft (Adobe and Cisco are expected to make announcements for office workers in the next few years). Microsoft is being pressured for both price and functionality. Will Office 14 resonate? A lot will have to do with Ballmer’s big moment.
5. Explain how Microsoft will remain relevant to the living room. At the IFA show (Europe’s Consumer Electronics Show in Berlin) last year I was at the Panasonic press conference where they showed off Google’s YouTube running on one of their 50-inch screens. That is not a good trend for Microsoft who hopes to be able to bring its services into the living room.
6. Show how Microsoft will stay on the mobile leader’s table. Right now they are threatened with being kicked off by Apple, RIM, and Nokia to make room for upstart Google. What Ballmer says and shows next week will determine whether Microsoft has a decent position in 2010 or is seen as a has been.
7. Excite developers. Not just the ones who were using Visual Basic back in 1993, either. They need to get developers to switch their attention from Facebook and iPhone and the web and back to its stuff. Can Ballmer do it? It’ll take a lot more than dancing around on the stage screaming "developers, developers"

Netbook effect is starting to be measured

# what we allready knew: netbook concept is not fiting customer expectations (assuming he's buying a mini-cheap-notebook)

# what we expect would happen: netbook is not good for IT companies - specially not good to Wintel. Now we can stop guessing... 

CES: Toshiba blurs the line between TV and PC

"true" digital convergence is coming!

o melhor viral de 2008

Um excelente exemplo de como se pode usar e adaptar uma grande ideia/campanha.

na equipa do (quase) Senhor Presidente estavam alguns gurus em social networking e web marketing (que por estarem na sombra, possibilitaram que Obama tenha ganho o galardão de marketer do ano)

O resultado foi o que se conhece. 

O segredo esteve em criar uma comunidade que acreditasse. 

e-Book: The Best & Worst of the Mobile Web. A panel of top mobile marketers share their winners and sinners

Just discovered this nice/quick reading / free e-book, full of advices for mobile marketers.

Download pdf at http://mobithinking.com/white-papers/best-and-worst-of-the-mobile-web/?mm_newsletter_IMU

Will the mobile phone really eat the PC?

Michal Mace at Mobile Oportunity explains why the mobile phone isn’t necessarily going to replace the computer where it regards becoming the primary way to access the Internet. 

In my opinion the perspective is not the best one:  question should be "when and how will use wich devices?". It's about "AND" and not "OR"

Cisco reforça social networking

Cisco will kick off the Consumer Electronics Show here by announcing Eos, a hosted software platform that allows media and entertainment companies to create, manage and grow online communities (from 

Novo livro David Allen

Já estou a ler o novo livro do David Allen, Making it All Work: Winning at the Game of Work and the Business of Life. 

Desta vez faz uma abordagem mais realista e abrangente que a versão original GTD/Getting Things Done. Recomendo vivamente - o livro e a metodologia!

[update] nice review em http://www.thesimpledollar.com/2009/01/04/review-making-it-all-work/

Eight business technology trends to watch

Estudo da McKinsey aponta 8 tendências tecnológicas que prometem revolucionar a forma de gerir negócios, talento e inovação nas empresas.

Managing relationships

Distributing co-creation; Using consumers as innovators; Tapping into a world of talent; Extracting more value from interactions

Managing capital and assets

Expanding the frontiers of automation; Unbundling production from delivery

Leveraging information in new ways

Putting more science into management; Making businesses from information