good (and tasty) social media mktg campaign

A Californian winery is announcing the winner of their six-month contest for wine lifestyle correspondents - titled "really good job". The campaign is a terrific example of how social media marketing can generate tremendous buzz, brand loyalty, and publicity.

Collection of blog quotes on effectiveness of social media advertising

"In the end, selling clicks and traffic when people don't want to click or navigate the Web will inevitably fail." - Joe Marchese, MediaPost

"Despite the fact that social media advertising has yet to hit its stride and is taking some lumps for low click rates when compared to high pageviews, it will succeed." - Rich Ord, WebProNews

"Money can’t buy you love. It just doesn’t work — at least not anymore in an era where we’re getting better at ignoring the marketers obsessed with interrupting us." - Andy Sernovitz, SmartBlog on Social Media

"Incorporating social media advertisements with social media networking practices can give more impressions to the companies' targeted users as well as a channel for users to connect with the company they trust." - Dana Larson, Top Rank blog

"Any marketer worth their salt knows the value of setting up a social media advertising campaign..." - Heather Lutze, TechJournal South

"Forrester Predicts Huge Growth for Social Media Marketing" - Forrester Research - Marketing Pilgrim blog post

Google TV ads

o google tb concorre com agências meios tradicionais na venda espaço em TV. Novidade está nas cadeias TV americanas que está a angariar para sua rede de venda (CBS, MSNBC,...)

Marketing in 2009 (free eBook)

free eBook written by 12 "digital and social media marketers" about their execution imperatives for 2009. There are some diferent aproaches and fresh thinking inside so... is worth to read.

the real digital revolution - customer empowerment!

maybe too provocative and exagerated, but still an interesting view

the begginers guide on mobile advertising

interesting articles and tips - recommended for begginers mobile marketers

dell on twiter - innovating web mktg

while most are still evaluating, dell is allready rocking and reaches 1st million 

well, 1 million is not much (for dell revenue) but it still shows: 

a) the power of twitter to generate leads and/or sales/pre-sales campaigns (via micro-segmentation)

b) the innovation of such companies to dig-out all possible channels to improve their sales and bottom-line

[update. 2 years after dell started using this new media/channel, we can find how-to-use-twiter-to-communicate e-book. Learn how to get started and how to start using it to generate leads, media coverage, or simply get feedback from your customers]