Collection of blog quotes on effectiveness of social media advertising

"In the end, selling clicks and traffic when people don't want to click or navigate the Web will inevitably fail." - Joe Marchese, MediaPost

"Despite the fact that social media advertising has yet to hit its stride and is taking some lumps for low click rates when compared to high pageviews, it will succeed." - Rich Ord, WebProNews

"Money can’t buy you love. It just doesn’t work — at least not anymore in an era where we’re getting better at ignoring the marketers obsessed with interrupting us." - Andy Sernovitz, SmartBlog on Social Media

"Incorporating social media advertisements with social media networking practices can give more impressions to the companies' targeted users as well as a channel for users to connect with the company they trust." - Dana Larson, Top Rank blog

"Any marketer worth their salt knows the value of setting up a social media advertising campaign..." - Heather Lutze, TechJournal South

"Forrester Predicts Huge Growth for Social Media Marketing" - Forrester Research - Marketing Pilgrim blog post

Customer decision behaviour in the digital age

who is changing faster? producers, providers, channel/stores or customers?

very pragmatic analisys from McKinsey Quarterly

(Premium Membership required, but audio article available)