dell on twiter - innovating web mktg

while most are still evaluating, dell is allready rocking and reaches 1st million 

well, 1 million is not much (for dell revenue) but it still shows: 

a) the power of twitter to generate leads and/or sales/pre-sales campaigns (via micro-segmentation)

b) the innovation of such companies to dig-out all possible channels to improve their sales and bottom-line

[update. 2 years after dell started using this new media/channel, we can find how-to-use-twiter-to-communicate e-book. Learn how to get started and how to start using it to generate leads, media coverage, or simply get feedback from your customers]