um filão a ser descoberto

os códigos de barras nos telemóvéis já são uma tecnologia massificada no Japão - na publicidade offline e online, como meio de pagamento (e-wallet) e, imagine-se, até pelas autoridades - a ver foto anexa é o "carimbo" no meu passaporte ao entrar no país ;-)

agora a microsoft aponta baterias para este enorme filão que abre possibilidades ilimitadas:

Consumer Use: Users can download the free Microsoft Tag reader application to their Internet-capable mobile device with camera, launch the reader and read a tag using their phone’s camera. Depending on the scenario, this triggers the intended content to be displayed, data to be integrated, e-mail to be sent and so on.

· Users can instantly connect to related content, such as a movie trailer, mobile TV and video clips, event details, exclusive discounts, or a map with directions — automatically downloaded to their cell phone. There is no longer a need to remember and type out long URLs.

· With a tag on a business card, others can automatically upload contact details on their phone just by reading the tag.

· Anyone can create a tag using a PC. Adding a tag to a vCard automatically links information to a site, blog or profile on Facebook, MySpace, LinkedIn or other social networks.

Publisher Use: Microsoft Tag helps publishers connect with customers in new ways and gives access to analytics that can inform marketing strategies. With Microsoft Tag, marketers can create unique brand experiences and enable more effective and efficient decisions about marketing spending, in ways that include the following:

o Broad applicability of the Microsoft Tag solution. Microsoft Tag can link to multiple content types, including the Web, vCards, SMS, e-mail, calendars, mapping, social applications, coupons and promotions.

o Create viral buzz. Content exposed to the customer through the use of Microsoft Tag can be shared easily with others.

o Analytics. Microsoft Tag allows publishers to see which tags are being read when and where, with detailed impression activity via the Microsoft Tag campaign management site at http://www.microsoft.com/tag.

o Size. Artwork can be as small as a 5/8-inch square, no matter what content the tag links to.

o Reliability. Publishers can feel confident that Microsoft Tag has implemented a technology that gives a dependable lock and decode rate.

o Visual appeal. Tags are colorful and integrate well with the majority of color collateral.