30/07/2009

Who needs newspapers when you have Twitter?

Chris Anderson interviewed by Salon.com discusses the Internet's challenge to the traditional press.

personal highlights: trust(full) sources; convenience (push vs. pull - look for or being hited byinfo?); depth

29/07/2009

best (and obvious but difficult to implement?) practices


eMarketer analysis of a marketingSherpa's survey on social media best practices

27/07/2009

secrets revealed?


so - where's the secret?
it's in company DNA or it's just a well implemented mktg campaign?
it's in customer centric aproach (vs. product centric on most tech companies)? but does that explains all the hype/cool factor?...


reinvenção da imprensa?

paper vs online bizmodel - curious aproach at buzzMachine

comments also worth to read, like this "As for journalism. The problem is not to reinvent journalism. Now that it has been freed from its role of filling the space between the ads, it might just be able to take on it’s role as the critical voice our democracy needs."

22/07/2009

the obvious step: social networks in all devices

Xbox Live will get an update that will allow you to connect to Facebook directly from your console.That unlocks all sorts of possibilities—sharing scores with Facebook friends, challenging buddies to online games, making photo albums of in-game screenshots, etc.



21/07/2009

good (and tasty) social media mktg campaign

A Californian winery is announcing the winner of their six-month contest for wine lifestyle correspondents - titled "really good job". The campaign is a terrific example of how social media marketing can generate tremendous buzz, brand loyalty, and publicity.

marcas e inovação

a propósito de marcas A vs. marcas próprias e da guerra aberta no mercado espanhol

vem a propósito the old "survival of the fitest" story e neste novo paradigma dominado pela grande distribuição relembro uma parábola sobre inovação / risco investimento médio prazo:


... resumindo... ou somos a marca de tinta vermelha que mais resiste à chuva, ou a tinta (sem marca) mais barata, ou a marca (líder) de confiança...

17/07/2009

online behaviour


3 very interesting articles, from McKinsey quarterly, e-marketeer and wired, about online behaviour: consumer motivations, social rules and consequences on companies.

15/07/2009

google's chromeOS...again

too early annoucement or just a clever way to start surfing the subsidized (free?) 3G netbook wave?

balmer is starting to get nervous... maybe it's time to buy a new surfboard...

facebook - the hidden history

besides sexual motivations, another nice case of unplanned innovation. Bottom line: sex and accidents still make the world spin ;-)

13/07/2009

Do Friends Influence Purchases in a Social Network?



2 background themes: purchase influence and monetization/business model of social networks

my answer: maybe, but more and more decision is made at point of sale

rummors from apple-land: netbook or tablet or MID?

or iPod touch GS? (giant and stylish ;-)?

at this statge let's forget about apple's online RP wom machine...

thinking only about product - what's the target?
it's about price, form factor or usage model??

free (again...)


One year and half after first dissertation on the mater, Chris Anderson (wired editor and author of "long tail") summarizes hiw new book: "free" paradigm and impact of abundancy on tech industry.

Question behind: by offering comoditized tech who will support costs of innovation?

10/07/2009

ChromeOS - opensource on netbooks and MID's within 1 year?

google's strategy behind this annoucement;

msft's kind-of (pre)answer: gazelle

edit: after all gazelle seems to be a research project.


09/07/2009

RIP - Joost TV - 2006-2009



p2p paradigm didn't worked on webTV... internet has changed with broadband and smart-networked TV sets...