25/09/2009

50 most innovative companies


very usa-centric...but good insights from Fast Company magazine.
worth to take a look at the sub-categories winners

11/09/2009

New Thinking About Consumer Marketing

"Customers take longer to find a solution than we think. Companies tend to focus on their initial contact with customers, believing that shoppers’ experience with a product or service begins when they walk into a store or visit a Web site.
In fact, their journey begins much, much earlier. The easy availability of information on the Internet today allows customers to form opinions from countless sources. Conversations on Facebook, e-mail, and discussion boards steer consumers well before companies have had a chance to pitch their product or service."

06/09/2009

Should Youtube charge its users?

possible (and curious) way to monetize youtube - charge a “nominal fee” to people to upload videos to YouTube if the video isn’t appropriate for advertising.

02/09/2009

music and media - 2 industries strugling


50.000 helicopter views on music and media/advertising industries' challenges ahead.

powerfull infografy on music media/business evolution.