"In the end, selling clicks and traffic when people don't want to click or navigate the Web will inevitably fail." - Joe Marchese, MediaPost
"Despite the fact that social media advertising has yet to hit its stride and is taking some lumps for low click rates when compared to high pageviews, it will succeed." - Rich Ord, WebProNews
"Money can’t buy you love. It just doesn’t work — at least not anymore in an era where we’re getting better at ignoring the marketers obsessed with interrupting us." - Andy Sernovitz, SmartBlog on Social Media
"Incorporating social media advertisements with social media networking practices can give more impressions to the companies' targeted users as well as a channel for users to connect with the company they trust." - Dana Larson, Top Rank blog
"Any marketer worth their salt knows the value of setting up a social media advertising campaign..." - Heather Lutze, TechJournal South
"Forrester Predicts Huge Growth for Social Media Marketing" - Forrester Research - Marketing Pilgrim blog post
26/06/2009
Customer decision behaviour in the digital age
who is changing faster? producers, providers, channel/stores or customers?very pragmatic analisys from McKinsey Quarterly
(Premium Membership required, but audio article available)
25/05/2009
google paradigm shift
todas as empresas alguma vez enfrentam o seu rubicão...
perspectiva interessante do Sr. Sclobe sobre as mudanças e a forma das grandes empresas sw se adaptarem
Google TV ads
o google tb concorre com agências meios tradicionais na venda espaço em TV. Novidade está nas cadeias TV americanas que está a angariar para sua rede de venda (CBS, MSNBC,...)
19/05/2009
iPhone - (also) an advertising platform
it's not about making calls or suf web - iPhone is also emerging as game console and mobile advertising media
13/05/2009
21/04/2009
windows 7 on netbooks: msft's next big challenge
how to upsell and simultaneously keeping a foot in the emerging (mini-NB's) market (without jeopardizing the new OS)?
02/03/2009
o esplendor da convergência digital (part II)
the netbook effect (part IV)
to understand how netbook product category was created you can read this article at wired magazine
also liked to highlight a very interesting comment that explains why innovation (paradigm) should be always the priority:
This same feedback loop will start to affect software. Users only use these n features - so ditch the other features. Then users will only use those n features because they are all that is offered. When you pay $$$ for photoshop you are subsidizing the bleeding edge users. You are overpaying for features you don't use. But someone is using those features and they are the ones breaking boundaries. When the mass of customers stop using the software, the software maker will simplify. This then leaves the innovators with no software. Pretty soon everybody has a red barn.
Subscrever:
Mensagens (Atom)
Mensagens
I remember a story from business school. A researcher wanted to know why nearly all barns are painted red. So he asked the farmers and they said it takes a lot of paint and red paint is cheapest. So then he asked the paint makers, why is red paint cheap to make and they said because we sell so much of it.