worth to read article at Tom peters' blog
26/08/2009
back to school @ social networks
how to motivate customers interaction (and build relation) without being intrusive?25/08/2009
Why 'Cheap' May Really Be Expensive
Cheap-paradigm arrived at consumer electronics and sometimes (it seems) customers tend to forget natural laws. As my grand-father António used to say, we can't harvest tomorrow if we don't throw seeds and nurture the camp today...
this are not his words - but idea is similar ".. when a company continues to advance innovation in leaps and bounds through investment in R&D, or environmental compliance, or product quality, don’t be surprised that their products are priced appropriately. After all, ideas cost money. For companies, ideas and innovation are an investment for higher returns."
he also liked the expression "nothing is for free"....
worth reading this post at ZDnet.com
24/08/2009
all brands are niche brands
19/08/2009
Starbucks - the road less traveled (again?)
BusinessWeek has an in depth piece on Howard Schultz. Not only does he still visit 25 stores a week, but he prefers the feedback he gets that way to focus groups' input, regardless of the mega-scale of the business now. Interesting to know how new concept store begun: by asking a few employees how they'd compete with Starbucks.
11/08/2009
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