25/08/2009

Why 'Cheap' May Really Be Expensive

Cheap-paradigm arrived at consumer electronics and sometimes (it seems) customers tend to forget natural laws. As my grand-father António used to say, we can't harvest tomorrow if we don't throw seeds and nurture the camp today...

this are not his words - but idea is similar ".. when a company continues to advance innovation in leaps and bounds through investment in R&D, or environmental compliance, or product quality, don’t be surprised that their products are priced appropriately. After all, ideas cost money. For companies, ideas and innovation are an investment for higher returns."

he also liked the expression "nothing is for free"....

worth reading this post at ZDnet.com




Sem comentários:

Enviar um comentário